Quote:Marketing is essential to the success of your airline. Not having an active marketing campaign will severly limit the public awareness of your airline and negatively affect your airline image. Each marketing medium has it's own effectiveness and cost. You should choose the medium(s) that align with the size of your airline and your marketing budget. More effective marketing mediums require a higher investment to achieve the maximum results. Less effective marketing mediums could be more effective than their highly effective counterparts if your budget allows it - it's not a simple game of "higher effective mediums are always better". Your marketing ROI truly depends on your budget and what you are willing to spend.

Additionally, marketing campaigns must be purchased in "blocks" - i.e. each medium has a minimum spend amount, and "steps" that you must take if you wish to move up the chain in that medium. This is due to the nature of marketing - for example you cannot purchase 1.5 television commercials - you must purchase either 1, or 2. The same goes for every medium.

(03-18-2019, 02:11 PM)Squigi1 Wrote: Love the idea of it and it’s working already I’ve been at 70-75% rating the last month and I go look this morning and it plummeted to 37% which I assume is cause of the implementation of this cause I average 65-89% rep on all flights but this will definitely be fun to try out! Good job Unk can’t wait for the reset!