When doess the rep get added to the airline?

[Tycoon_fan]

So one of my flight rep says

Reputation:
Y: 53%
Y+: 36

When does that get added to my airline or does it add to the flight route only?

Plus my route is not making a profit 

— Passengers —
Economy: 6 @ $199.65
Premium Economy: 1 @ $798.60

— Financials —
Ticket Sales & Fees: $1,996.50
In-Flight Service Sales: $9.00
In-Flight Entertainment Sales: $5.30
Fuel Cost: $10,961.68
Taxes: $216.94
Maintenance: $1,794.52
Insurance: $293.49
In-Flight Service: $157.70
In-Flight Entertainment: $38.50
Misc Operating Costs: $14.00
Profit: $-11,466.03