Route Marketing will be implemented soon. Here is the change log for this feature:
1) You will be able to set route-specific marketing based on airport pairs (airport to airport). This marketing boost will apply to any routes/flights you have between the two airports. You are able to specify different marketing for each direction of travel.
2) New routes will start at 0 awareness (right now, they start at your airline's awareness)
3) You will be able to set up a route and apply marketing to it prior to flying the route to build up awareness.
4) Route awareness will rise on its own over time, even without route marketing.
5) Route marketing will do two things: Provide a boost to initial awareness (up to 35%) and increase the rate at which route awareness grows.
6) Overall airline awareness will also factor into the growth rate of route awareness. A higher airline awareness will lead to faster growth of route awareness across the board.
I expect route marketing to be implemented over the weekend. Let me know if you have any questions/comments etc.
1) You will be able to set route-specific marketing based on airport pairs (airport to airport). This marketing boost will apply to any routes/flights you have between the two airports. You are able to specify different marketing for each direction of travel.
2) New routes will start at 0 awareness (right now, they start at your airline's awareness)
3) You will be able to set up a route and apply marketing to it prior to flying the route to build up awareness.
4) Route awareness will rise on its own over time, even without route marketing.
5) Route marketing will do two things: Provide a boost to initial awareness (up to 35%) and increase the rate at which route awareness grows.
6) Overall airline awareness will also factor into the growth rate of route awareness. A higher airline awareness will lead to faster growth of route awareness across the board.
I expect route marketing to be implemented over the weekend. Let me know if you have any questions/comments etc.
I am the developer of Airline Enterprise