Route Marketing

[Unknown98]

This is how the page is currently set up. It's not like airline marketing which has different types and fixed budgets, you just enter an amount and the blue bar adjusts to show you what effect your spend is having on the route (full bar = max effect)

There is a "save all" button, so it is not like the flight numbers page where you have to save each one individually.

I can look into adding a tick box to also add marketing to the return route. I think it's not too difficult to do.

A time option... it's more complicated to do but I will look into it. 

As far as the effect on a single route versus using airline marketing, the effect is more. Say you spend $400k on airline marketing, or $400k on a single route. The effect on the route will be more if you spend that on route marketing as all the budget is allocated to boost that specific route whereas airline marketing is much more general and not focused on any particular route.

Also keep in mind route marketing is temporary, to provide a boost to new, unestablished routes. Once route awareness reaches 100% there is no need to keep the marketing.

And the budget required is dependent on the airports you fly to. Marketing JFK-ATL is much more expensive than marketing BOI-ABQ.