08-05-2019, 02:25 AM
Route Marketing has been enabled and opened up for wide-scale testing. During this testing period, you will not be charged for route marketing (just in case something goes awry). The effects of route marketing are fully implemented and any marketing you set will affect your route awareness. We expect this testing period to last 2-3 days. As long as we do not experience any issues with the new system, it will go live later this week and at that time, all airlines will start being charged for any route marketing they have set.
Please review the change log below to understand how route marketing works and what changes have been made to the route awareness formulas:
1) Previously, awareness for new routes started at your current airline awareness. They now start at 0%.
2) Route awareness is now affected by three main factors:
--- Flight history between the two airports (this is the natural growth of awareness gained by simply flying the route - exactly the same as was before)
--- Airline awareness (a higher overall airline awareness will increase the natural growth rate of route awareness)
--- Route marketing spend
Marketing spend does two things:
1) Provides a boost to initial route awareness (up to 35%). Setting route marketing will cause the route awareness to rise over time, even if you are not flying the route yet.
2) Increases the natural growth rate of route awareness. Higher marketing spend will cause route awareness to grow at a faster rate.
Route marketing is not required. All routes will continue to naturally gain awareness, as they do now. Route marketing is just a way to speed that process up. You do not need to market routes that have 100% awareness - there will be no benefit to doing that.
To use route marketing, go to Manage Airline -> Marketing -> Route Marketing. Experiment with different values and see how it affects your route awareness. Do keep in mind that for today's maintenance period (Aug 5) the game will adjust all route awareness based on the new formulas. If you have a high airline awareness, you will probably notice that your newer routes will drop in awareness. This is because airline awareness is no longer added to route awareness, and the formulas are re-adjusting based on that.
Any questions, comments, concerns etc feel free to ask on our Discord chat or in the forums.
Thank you!
Please review the change log below to understand how route marketing works and what changes have been made to the route awareness formulas:
1) Previously, awareness for new routes started at your current airline awareness. They now start at 0%.
2) Route awareness is now affected by three main factors:
--- Flight history between the two airports (this is the natural growth of awareness gained by simply flying the route - exactly the same as was before)
--- Airline awareness (a higher overall airline awareness will increase the natural growth rate of route awareness)
--- Route marketing spend
Marketing spend does two things:
1) Provides a boost to initial route awareness (up to 35%). Setting route marketing will cause the route awareness to rise over time, even if you are not flying the route yet.
2) Increases the natural growth rate of route awareness. Higher marketing spend will cause route awareness to grow at a faster rate.
Route marketing is not required. All routes will continue to naturally gain awareness, as they do now. Route marketing is just a way to speed that process up. You do not need to market routes that have 100% awareness - there will be no benefit to doing that.
To use route marketing, go to Manage Airline -> Marketing -> Route Marketing. Experiment with different values and see how it affects your route awareness. Do keep in mind that for today's maintenance period (Aug 5) the game will adjust all route awareness based on the new formulas. If you have a high airline awareness, you will probably notice that your newer routes will drop in awareness. This is because airline awareness is no longer added to route awareness, and the formulas are re-adjusting based on that.
Any questions, comments, concerns etc feel free to ask on our Discord chat or in the forums.
Thank you!
I am the developer of Airline Enterprise