06-21-2017, 01:40 PM
While I agree with the principle that a lower price should lead to more passengers I don't think the number should be known in advance. (Assuming you have another capacity). 10% extra passengers with 5% less price is likely to be obviously worthwhile. Your idea for marketing sounds good unk. I wonder what people fell about starting at 0. Take a look at PowdAir who are a new airline looking to launch this December for flights from the UK to Switzerland. Googling their name (https://www.google.co.uk/search?q=powdai...58&bih=930) shows a number of press articles and reports on various sites, maybe some sort of inital bost to cover this effect? Or could we even boost marketing generally when new routes and aircraft deliver positive press coverage?