06-21-2017, 02:20 PM
I don't think starting at 0 would be a huge problem. If you look at some route examples the difference isn't drastic from starting at 35%:
LHR-CDG: 0%
Economy: 121
Economy plus: 17
Premium economy: 15
Business: 2
First: 1
LHR-CDG: 35%
Economy: 209
Economy plus: 30
Premium economy: 27
Business: 4
First: 1
Works out to 42% drop in potential pax for economy class. Even so, 121 pax is just about enough to fill up an A319 or small 737. Definitely enough to fill up a regional plane.
Having a sale is interesting... you can already lower ticket price and gain a boost in passengers. That's just basic economics. But maybe I could do something where you could combine lower ticket prices with advertising to get even a higher boost. Set a particular route "on sale" and then advertise it. Good idea.
Another thing I wanted to do perhaps is allow players to define the geographic area that their marketing appears in. Maybe particular cities or countries. If you're a new airline that only has 4 destinations, it wouldn't make sense to advertise nationwide. Just in those 4 cities. Or maybe just your home base. Larger cities would have higher costs but also larger reach.
A lot of other games allow you to define a budget and then work off of that. But in reality that's not necessarily how it works. I was thinking you could buy "blocks" (idk what to call them) of advertising. If you want a 30 sec TV advert it will cost X amount. If you want another one, it will double that cost. And so on. You can't buy 1.5 TV ads, you either have to buy 1 or 2. Same with all other forms of advertising, except maybe online ads.
LHR-CDG: 0%
Economy: 121
Economy plus: 17
Premium economy: 15
Business: 2
First: 1
LHR-CDG: 35%
Economy: 209
Economy plus: 30
Premium economy: 27
Business: 4
First: 1
Works out to 42% drop in potential pax for economy class. Even so, 121 pax is just about enough to fill up an A319 or small 737. Definitely enough to fill up a regional plane.
Having a sale is interesting... you can already lower ticket price and gain a boost in passengers. That's just basic economics. But maybe I could do something where you could combine lower ticket prices with advertising to get even a higher boost. Set a particular route "on sale" and then advertise it. Good idea.
Another thing I wanted to do perhaps is allow players to define the geographic area that their marketing appears in. Maybe particular cities or countries. If you're a new airline that only has 4 destinations, it wouldn't make sense to advertise nationwide. Just in those 4 cities. Or maybe just your home base. Larger cities would have higher costs but also larger reach.
A lot of other games allow you to define a budget and then work off of that. But in reality that's not necessarily how it works. I was thinking you could buy "blocks" (idk what to call them) of advertising. If you want a 30 sec TV advert it will cost X amount. If you want another one, it will double that cost. And so on. You can't buy 1.5 TV ads, you either have to buy 1 or 2. Same with all other forms of advertising, except maybe online ads.
I am the developer of Airline Enterprise